Become a founding creator

We're on a mission to simplify cooking for everyone. If you're a recipe creator, passionate home cook or professional chef – now's your time to be part of something big.

Claim your profile

About the program

Whether you’re importing your existing recipes, or creating new ones, Clove’s creator program rewards creators who care about sharing recipes that inspire, and actually work.

What is Clove and how does it work?

Clove is a personalized recipe platform that helps people discover and cook recipes that are perfect for their unique goals. Our mission is to get more people into the kitchen – and see the benefits that come from cooking more regularly.

Do my recipes need to be exclusive to Clove?

No, your recipe don't need to be exclusive to Clove. If you have a recipe book, a popular blog or social feed – you're ready to get started. Submit your recipes in any format and we'll create your profile for you.

Who can apply to become a founding creator

Founding Creators will have a proven track-record of publishing high-quality, tested recipes. To apply to become a founding creator, simply share a link to your recipe portfolio and we’ll get back to you in 48 hours about the status of your application.

Who can apply to become a founding creator

Users can browse and search for any recipe for free on Clove. However, they have the ability to purchase recipe collections (cookbooks, meal plans and more) from their favorite creators, or subscribe to the Home Chef Premium plan for unlimited collection access and AI powered cooking features.

Do my recipes need to be exclusive to Clove?

Good news, your recipes don't need to be exclusive! If you have a blog, cookbook, or recipe account on social, you're welcome to share your favorite recipes on Clove. You don’t need to spend any extra time creating new recipes just for us.

Do my recipes need to be exclusive to Clove?

There are two ways Creators can make money on Clove. Firstly, you’ll pocket revenue for a-la-carte sales of recipe collections (cook books, meal plans and more). When users subscribe to the Home Chef Premium plan, a percentage of subscription revenue will be dedicated to our Creator Fund, and will be distributed based on the popularity of your recipes.

What happens if my application is not approved?

Our goal is to slowly open Clove up to all recipe creators. You’ll be added to a waitlist to be considered with the next cohort of creators.

How do I add my recipes to Clove?

For a limited time, we're offering a free concierge service for approved creators, where our community team will import your existing recipes into Clove. For eligable creators, we’re asking for a minimum of 20 high quality recipes, however, you are welcome to submit as many recipes as you like.

Can I make money on Clove?

As a founding creator, you will have early access to our monetisation program.

Can I make money on Clove?

Please email hello@clove.kitchen or fill out the form at the top of this page to get started.

Claim your profile